Allegro and marketplaces

Marketplaces as a sales channel next to your own store. The articles set what EU marketplaces such as Amazon and eBay charge against selling from your own store, order by order, walk through marketplace API integration with Allegro as a worked example, and cover stock sync and the risk of overselling. They also show how EU web sales split between marketplaces and sellers’ own sites, plus supplier feeds, order automation, fulfilment and TikTok as a newer channel. For sellers starting on a marketplace or moving part of their sales to their own store. Start with selling on EU marketplaces.