Category
Analytics and measurement
Do the numbers in your reports tell the truth? The articles show how cookie consent and Consent Mode cut what GA4 measures, what a conversion rate is and why it is often misread, how to use Search Console, and how to calculate store metrics (GMV, AOV, CAC, LTV) and subscription metrics (MRR, churn). They also cover campaign attribution and measuring on-site search in a store. For businesses that make decisions from reports and want to know what those reports are worth. Start with four ways your numbers are lying to you.
Articles 1 - 15 from 24 Posts
3 Oct 202620 min
Advertising and campaigns
Facebook and Instagram Ads for Online Stores — Meta Ads, Catalogue and Dynamic Retargeting
2 Oct 202613 min
Advertising and campaigns
Google Shopping ads and Performance Max for online stores
2 Oct 202613 min
30 Sept 202619 min
Advertising and campaigns
Email marketing — where to start, and why open rates no longer tell you anything
17 Sept 202612 min
9 Sept 202612 min
Advertising and campaigns
Link shortening — how to shorten a link, track clicks and choose a shortener
20 Feb 202618 min
Advertising and campaigns
Renting your audience — what a social profile gives you, and what it never will
20 Feb 202615 min
Advertising and campaigns
E-commerce Marketing — Which Channels to Use and How to Measure Them
6 Feb 20268 min
Advertising and campaigns
Website marketing strategy — where the customers actually come from
4 Feb 202614 min
21 Jan 202616 min
Analytics and measurement
Conversion rate — what the number actually tells you, and what it does not
17 Jan 202614 min
GDPR and cookies
GDPR privacy policy for a website — what it must say, and where
18 Dec 202512 min
Analytics and measurement
Website analytics — what your numbers do when people refuse cookies
10 Dec 202512 min
Analytics and measurement
Website KPIs — four ways your numbers are lying to you
3 Dec 202514 min