The cost of websites in Poland

This report is based on 112 publicly available price observations from 80 independent entities: agency price lists, expert blogs, trade articles, ranking profiles (Clutch, GoodFirms), and market announcements. Each observation includes the tier (scope), price range (min/max/typical), region, contractor type, technology stack, and market position.

In the statistical analysis we report the median (P50) as a central measure resistant to outliers, along with the Q1 (P25) and Q3 (P75) quartiles to illustrate the spread of offers. The arithmetic mean is given additionally, but in a market where projects reach PLN 4.8 million (e.g. corporate implementations), it is heavily distorted by outliers.

The sample was stratified: ~67% interactive agencies, ~17% software houses, ~11% freelancers, ~5% builders such as Wix/Webflow. Tier classification: landing, single-page, business, expanded, portal, enterprise — harmonized via a definition map regardless of the source's own terminology.

The identities of individual entities are anonymized in the publication (codes AGY-001..080); the full source list is available as an open JSON dataset. Data was collected between March and May 2026.

The report's headline finding — a six-tier market price grid.

> How to read this table

> : P25 means that 25% of projects were priced below this amount; P50 (median) — the middle of the market; P75 — the top 25%. The number

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> n

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> is the number of independent observations.

Tier definitions (consistent across the whole report)

• Landing: a single long-form page, 1–2 conversion sections, one campaign goal.
• Single-page/brochure site: 3–5 subpages, basic company information, a contact form.
• Business: 6–15 subpages, a blog/news section, a CMS, a few forms, basic on-page SEO.
• Expanded: 15+ subpages, integrations (CRM, email marketing, calculators), a booking system, multilingual.
• Portal: a content or trade portal, a user system, advanced features, editors.
• Enterprise: custom architecture, headless, ERP/CRM integrations, multilingual and multi-domain setups.

Interpreting the median for a typical project

A service company with 8 subpages, a blog, a form, and basic SEO falls into the business tier: 50% of the market will price this scope between PLN 3,600 and PLN 10,000, centered around PLN 5,900. The upper quotes (P75 = PLN 10,000) typically include a custom graphic design, copywriting, integrations (email marketing, CRM, conditional forms), and a starter content package.

Across the analysis of 112 observations, we identified seven factors, each of which on its own shifts a project's price by at least 50%:

1. Technology stack. WordPress (P50 = PLN 3,600) vs. Next.js/headless (P50 = PLN 11,500). The stack decision is the first pricing decision — a difference of up to 3.2×.
2. Custom graphic design. A templated site (WordPress Astra/Elementor) vs. a site designed from scratch in Figma. A difference between PLN 3,500 and PLN 9,000 for the same functional scope (confirmed across 12 agency price lists).
3. Copywriting. The client supplies the content (savings) vs. the agency writes it (typically +PLN 1,500–4,000). 30+ agencies consistently price copywriting as a separate line item.
4. Language versions. Each additional language version typically adds +20–40% to the base cost (Webflow, Velif, Investnet — consistent across the market).
5. Integrations. CRM, calendars, calculators, booking systems, ERP — each integration adds PLN 2,000–15,000 to the cost. A standard rule of thumb: 3 integrations = +30–50%.
6. Number of subpages above the tier baseline. Above 15 subpages, each additional one costs PLN 200–500 (Webixa, KC Mobile, Hauerpower — consistent).
7. Contractor type. Freelancer (median PLN 2,500) vs. software house (median PLN 30,800) — a 12× difference. Reflects scale, scope, and risk premium.

The market splits clearly into four competency segments, with pricing resolution reflecting project scale.

Distributional finding: interactive agencies, median PLN 4,000, serve 70% of the market (the SME segment, business scope). Software houses, median PLN 30,800, are a different game — projects with integrations, custom logic, headless setups. Freelancers compete in the budget segment and the lower mid-market.

Anomaly: some interactive agencies reach prices around PLN 4.8 million on individual projects. These are multi-year corporate implementations (LOT, Tauron, Żabka, NBP) — isolated cases, but ones that heavily skew the arithmetic mean (PLN 88,528). This is why the report relies on the median.

Price medians vary 3× across regions — reflecting both team costs and the structure of demand.

Warsaw is in a league of its own: a median of PLN 15,000 for a comparable scope that costs PLN 3,700 in Wrocław/Poznań — a fourfold difference. This stems from: (a) a higher concentration of software houses serving corporates (b) better availability of senior specialists (c) higher operating costs. The Tricity and Kraków sit in between.

Implication for the client: if the scope allows for remote work, choosing an agency from Poznań/Wrocław at the same quality level saves 50–70% versus the capital.

Choosing a stack is a fundamental pricing decision.

WordPress dominates the segment below PLN 30,000, where 70% of the market is concentrated. It's the standard technology for single-page and business sites, where the price-to-value ratio is best. Next.js only shows up in the mid and higher segments — it's a technology for premium projects (companies that need speed, Core Web Vitals, a headless CMS, real-time integrations).

The "mixed" category covers projects with a custom backend (Drupal, Laravel, custom PHP) — enterprise territory.

2026 market takeaway: Next.js currently accounts for 5% of the weighted observations, but its median (PLN 11,500) shows that agencies choosing this stack are deliberately positioning as premium. WordPress isn't disappearing — it will remain the dominant solution for SMEs — but Next.js is gaining share in the PLN 8,000–25,000 segment.

Contractors classify themselves in the market. Mapping price to declared position shows the classification is fairly consistent.

The split point between budget and mid-market is typically ~PLN 3,500; between mid-market and premium — ~PLN 10,000. A contractor who declares "premium" prices the project above PLN 10,000 in 75% of cases; above PLN 150,000 in 25% of cases.

(1) The median holds, the mean misleads. The arithmetic mean for the Polish website market (including corporate implementations) is above PLN 88,000. That figure is useless to a prospective client. The median of PLN 5,900 for a business site captures the "typical offer" far better.

(2) Three centers of gravity. The Polish market in 2026 clusters around three median points: PLN 2,500 (single-page site, the "cheap site for a tradesperson" segment), PLN 5,900 (business site, "the standard service company"), and PLN 15,000 (expanded site, "a business with processes"). Above that figure, the dedicated segment begins — projects above PLN 30,000 are usually web applications hiding under the name "website."

(3) Dispersion grows with the tier. A single-page site has a standard deviation of PLN 1,400 around a median of PLN 2,500 (CV = 56%); enterprise has a standard deviation of PLN 1.55 million around a median of PLN 100,000 (CV = 1550%). The higher the tier, the bigger the role of individual project agreements.

(4) WordPress vs. Next.js are two markets. Though technically both are website options, in pricing terms they're two different segments — median PLN 3,600 vs. PLN 11,500. Clients should choose the stack deliberately, based on (a) performance/SEO requirements (b) integration needs (c) long-term maintenance budget.

(5) Polish software house hourly rates in 2026: PLN 100–400/h. Our observations show a consistent range: freelancer PLN 50–150/h, interactive agency PLN 120–250/h, software house PLN 200–400/h. Top premium Polish software houses publish rates of $50–99/h on Clutch ($25–49/h for a few outliers — e.g. Apptension, Crafton, despite clients like Google, LOT, Tauron).

(6) Lemon.io 2026 hourly rate: senior PL $41.70/h, strong senior $50.50/h, max $65/h (~PLN 170–265/h). A realistic benchmark for a senior developer's rate on the Polish market in 2026.

(7) Useme 2025 (average assignment rates from the platform): development PLN 5,014, UX/UI PLN 3,656, marketing PLN 1,500–2,500. This shows the freelance market achieves significantly lower rates than agencies.

(8) Public grants are influencing the market. In 2026, PARP's "SME Digitalization" program offers grants of PLN 5,000–100,000, creating a new segment of entrepreneurs ready to invest in quality websites — in the PLN 30,000–60,000 range, which was previously marginal.

A transparent-positioning section for Digital Vantage's own price list. Digital Vantage's figures are not included in the market median.

Digital Vantage is a premium Polish agency, using a Next.js + Payload CMS + MongoDB stack, at a rate of PLN 220/h (Poland), EUR 75–95/h (EU). We deliberately position ourselves outside the WordPress/template segment — in the built-from-scratch segment, with an emphasis on performance and headless.

Digital Vantage base pricing vs. market medians by tier

Positioning rationale

DV positions itself in the mid-premium segment: a reasonable budget (P75 mid-market = PLN 10,000 for a business site, Digital Vantage = PLN 9,000 — within range), but with a premium stack (Next.js instead of WordPress) and no templates. This position is deliberate — Digital Vantage doesn't compete with template agencies (a different market, price-wise), but with Polish software houses choosing a modern frontend.

Digital Vantage's hourly rate: context

• Polish software house market in 2026 overall: PLN 100–400/h
• Premium software houses publishing on Clutch: $50–99/h (~PLN 200–396 at USD 1 = PLN 4.00)
• DV: PLN 220/h (Poland) — at the lower end of the premium segment, but still within it
• DV: 75–95 EUR/h (EU) — equivalent to ~PLN 320–405/h for European clients

Digital Vantage's rate is deliberately moderate within the premium segment, to remain accessible for the Polish SME market. The higher rate (95 EUR/h) for the EU market reflects the higher prices of comparable German/Scandinavian agencies (PLN 250–400/h for DE, PLN 300–500/h for UK).

Data sources: 80 unique market entities — price lists published on their own websites (category agency_pricelist), trade articles with specific price ranges (listicle, benchmark), ranking portals (quote_aggregator — Clutch, GoodFirms), freelance platforms (marketplace — Useme, Oferteo, Fixly).

Collection window: March–May 2026. Every observation is dated; outdated entries (>12 months) are excluded from the analysis.

Exclusions from the analysis: - Offers without a specific price range ("custom quote" with no stated range) — omitted from the statistics, used only for strategic context. - Outliers were not removed (a deliberate choice for distribution transparency); instead, the report uses medians (P50) and quartiles (P25, P75) rather than the mean.

Currency conversion: offers in USD and EUR were converted at the Q2 2026 average rate (1 USD = 4.00 PLN, 1 EUR = 4.30 PLN). Hourly-rate figures were not extrapolated into project totals (per-project ranges were collected independently).

Anonymization: every entity was assigned a code such as AGY-001 or ECM-002. The full source list is available in the open JSON dataset at /zasoby/raporty/web/koszty-stron-internetowych/edycja-2026/dane.json. The code-to-entity mapping is kept in the report's editorial archive.

Limitations: the "portal" tier has only 4 observations — the values indicate a direction but require validation in a future edition. The "enterprise" tier covers projects from PLN 10,000 to PLN 4,800,000 — the dispersion is so large that the median is directional, not predictive.

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Report prepared by the Digital Vantage team. Data collected from publicly available sources. Full methodology, source list, and the open JSON dataset are available at www.digitalvantage.pl/zasoby/raporty/web/koszty-stron-internetowych/edycja-2026.

Citation: "The Cost of Websites in Poland — 2026 Edition," Digital Vantage 2026.

Next edition: Q1 2027.