Company websites that sell and build trust
From simple business cards to complex websites, we create company websites tailored to your business goals.
Your website is not a business card, but a sales and communication tool. We design and implementmodern company websites, which not only look good, but realistically support customer acquisition, recruitment and brand building.
Ever wondered why most company websites look so... similar?
The same layout, the same phrases about "passion for the customer," identical stock bank photos of a smiling team staring at a laptop screen. As a result, the user sees no difference - and often chooses a company that simplyfirst to call back.
It might seem that it is a matter of taste. That all you need is a modern design, some animation and the matter is settled. But a good website is not just supposed to look - it haswork. Guide the user to a specific decision: leave a contact, sign up for a consultation, request a quote.
It doesn't require any "marketing magic." Rather, it requires a little empathy and understanding,how your business works.
Sometimes you have to sit down and ask yourself some uncomfortable questions:Who is really my customer? What does he want to hear? What will convince him to take action?
When I started working with small companies, I heard this phrase more often than I could count:
We don't need anything complicated, just a simple site.
Sounds reasonable - until you ask five people what "simple" actually means.
For a graphic designer it's a lack of embellishments, for a business owner it's something that "works fast," and for a user.... something that simplyworks without thinking.
And maybe that's the point. "Simple" website is not the one that has few elements, but the one thatdoes not hinder decisions.
That's why in our projects we don't start with appearance.
We start with a goal - with this,why is this site even being created iWhat it should change in your business.
What distinguishes an effective company website
Not every company website works as it should.
Sometimes it looks great - elegant photos, nice animations - and yet the phone remains silent. This happens because the design focuses on form, not function. And an effective website is one thatunderstands the customer, guides them through the decision and removes obstacles along the way.
It's not magic, just good preparation. Here are a few things we do differently than most agencies.
Brand strategy and communication
We start each project with a short workshop - sometimes an hour of conversation is enough to understand,Who really buys your services And what matters to these people.
We are not looking for pretty words, just the right tone - the one that makes someone think:"Okay, they understand my problem."
On this basis, we refine the communication: section layout, headings, calls to action.
If your brand is just clarifying, we also help you build acolor, typography and branding basics.
Sometimes we also createmini sign book - a simple document that allows you to maintain brand consistency in social media, offers or sales materials.
UX and structure under results
The user doesn't think about your website - he just wants to get things done.
Therefore, we design a path that leads him naturally:"get to know → trust → ask"..
Every button, section and form has its place - nothing random.
We use data:Heat maps, A/B testing, recordings of user sessions.
Not to complicate things, but to understand where people really click and what they ignore.
Mobile version? Always a priority. Most users visit you from their phone, so we design CTAs, forms and textsmobile-first.
CMS without the stress
You shouldn't have to call a programmer to change a picture or a headline.
Therefore, we create sites based onmodular CMS, where each block can be edited without the risk of "spilling" the layout.
You add a section, an entry, change the content - and see the effect right away.
After implementation, we provide a short training session, showing you how to manage the site yourself.
And if something happens (because something always happens), you have ourpost-launch support - updates, patches, monitoring.
SEO and performance
Speed, visibility and technical quality of the site are not a luxury today, but a duty.
That's why each of our realizations goes through testsCore Web Vitals - That is, those metrics that Google takes into account for positioning.
We optimizeimages, headings, meta data and content structure, so that the page loads instantly and is understandable to search engines.
We also add automaticsitemaps (sitemap.xml), structured data (schema.org) and preloading resources - technical things you can't see, but that make your sitebetter indexed and higher rated.
What a good company website should contain
Every industry works a little differently, but there are elements that come back almost always. They are the ones that make a company website stop being just a business card and start really working for customers. Below you'll find the most important sections - the ones we help you plan and arrange to be consistent, logical and simply effective.
Home page with a clear value proposition
You have about 5 seconds for the user to think:"Okay, that's it for me."
It is this moment that determines whether someone stays on the site or closes the tab.
Therefore, the most important question is:Is it immediately apparent what you do and what the customer gets out of it?
Together with clients, we often refine one key sentence - one that summarizes the point of their offer without marketing bloat. It doesn't have to sound perfect, but it should be true and immediately understandable.
Sub-pages of services or offers
This is where the selling begins - but not the pushy kind, but the smart kind.
Each service should have its own place: description, benefits, process, a short CTA like "Arrange a call."
It's not about long texts, it's aboutclarity.
I often see sites where all services are lumped into one section. The result? The user gets lost and leaves. It's better to break the offer into several short, precise sub-pages - let each one "work" for its conversion.
"About the company" section and team
There is no point in writing an epic about "passion for the customer."
Instead, show the people who make up your company. A photo of the team, a brief history, maybe an anecdote about how the first project came about.
A well-written "About Us" section doesn't sell -.builds trust.
The idea is to make someone on the other side think:"These people seem sensible, you can talk to them."
Reviews, testimonials or case studies
Nothing works better than someone else's experience.
Reviews, recommendations, short case studies - show that others have already trusted you and have no regrets.
They don't have to be long. Sometimes an excerpt from an email from a satisfied customer or a simple description is enough: "a 40% increase in inquiries after implementation."
Don't have an opinion yet? That's okay.
You could start with a "Who we worked with" section or a history of the first implementations. It's more important to showcredibility, not perfection.
Contact form with validation
Simple, but with a head.
Name, email, message - that's enough.
Forms that are too long can be more of a deterrent than no form at all.
It is good if the form clearly confirms the shipment ("Thank you, we will get back to you in 24 hours").
Seemingly a detail, and often it is the one that determines whether someone actually clicks "Send."
Integration with Google Maps and the company's business card
If you're based in or serving a specific region, a map is not a gadget, it's an obligation.
Linking the site toGoogle Business Profile (formerly Google My Business) makes you easier to find, and customers can call or check reviews right away.
It's also a good idea to fill in your contact information in a format that Google likes - such as schema.org LocalBusiness.
These are seemingly technical details, but they realistically improve search engine visibility and increase local traffic.
See also:
- How to prepare to create a company website
- CMS solutions for businesses - a simple way to edit content yourself
How much a company website costs and what it depends on
The topic of price always comes back - and rightly so.
There is no point in pretending that you can create a universal price list, because the cost of a company websitedepends on the purpose, scale and ambition of the project. Sometimes a simple landing is enough, other times you need an elaborate website with a blog, CMS and SEO elements.
Instead of throwing around the "internet average," we prefer to show you theactual forks and tell what's really behind them.
Example price ranges
- Simple one-pager / landing page - from PLN 3,000 net
A good starting point for companies that want to test an offer, an advertising campaign or a new product.
Minimum of form, maximum of purpose - attract attention andcontact. - Company website with CMS and blog - from PLN 6,000 net
This is the solution that most small and medium-sized companies choose.
You have a set of sections ("About Us," "Offer," "Contact Us"), a blog for SEO, and a CMS panel so you can edit the content yourself - without stressing that "something will go awry." - Custom design with UI, branding and SEO - from PLN 12,000 net
A version for companies that want to stand out and build a consistent image.
It includes branding, colors, typography, and often a mini sign book and a refined SEO structure.
Sometimes the difference between a site for 8 and 12 thousand is not in the appearance, but in the quality of the foundation - code, optimization and scalability of the project.
Prices are approximate. Every business is different, and our job is to tailor a solution to your situation - not the other way around.
What affects the cost
Some say that "it's just a few pages and a contact form."
Only that behind every design decision is a series of details that realistically affect the cost:
- Project scope: Number of sub-pages, integrations (e.g. CRM, reservation system, payments).
- Branding and materials: Whether we work on ready-made elements or create everything from scratch.
- SEO and analytics: Configuration of languages, link structure, implementation of tags and reporting.
Sometimes the difference between a £5,000 site and a £10,000 site is due to work that you can't see at first glance - likeSpeed optimization, accessibility testing or refinement of Core Web Vitals.
These are the things that don't shine in a portfolio, but they matter when Google starts to evaluate your site the same way users do.
How we work on pricing
We do not like rigid tables and packages.
Instead -we talk and tailor a solution To your goal.
- Short talk (15-20 minutes) - We get to know your situation and needs.
- Mini-brief or workshop - We determine the scope, functions and style of the site.
- Cost proposal in 1-2 days - Concrete, transparent and without hidden items.
If after the meeting you find that it is not a good time - no problem.
Sometimes it's better to come back with an idea in a month's time than to move forward with a project without a strategy.
We prefer conversations that make sense, rather than selling at any price.
See also:
- See sample price ranges and project milestones →
- Websites for businesses - fast, SEO websites that sell
What the process of creating a company website looks like (step by step)
No two projects are identical - and that's a good thing. Each company has its own history, pace and way of doing things. That's why the process of creating a site is not a list of tasks for us to tick off, but a path we walk together. Over the years, we have developed a four-step scheme that helps keep both sides organized and calm. We don't treat it as a rigid framework - more like a map that can be slightly modified if the situation calls for it.
Step 1 - Talk and strategize
We don't start with projects, we start with a conversation.
It usually only takes 20 minutes to understand what you do, who your customers are and what you really want from a site. Sometimes it turns out that the problem is not a lack of a site, but a vague offer or a message that doesn't reach the right people.
If necessary, we organizestrategy workshop - Together we define the ideal customer, refine the brand language, and set the tone of communication.
We also help to organize the visual side of the brand: colors, style, mini sign book.
Because a website that works isn't just about aesthetics and technology - it's about how your businesstalks to the world.
Step 2 - UX/UI design + content
This is the moment when everything starts to take shape.
First, we plan touser path - From the first entry all the way to the "Send" click. Sometimes it can be surprising how a small change in the order of sections can increase the number of queries.
We design layout, micro-interactions and content that helps the customer make a decision without unnecessary questions.
We don't rely on intuition - we use data, recordings of user sessions, heat maps, and sometimes simple A/B testing.
We tailor the UI to the nature of the brand - not to trends from Dribbble. We write content so that it is understandableFor the people and for Google, but in that order.
Step 3 - Implementation and testing
This is where the project becomes a reality.
We build the site in the technology that best suits your needs - sometimes thisNext.js, sometimes lightCMS, if you care about ease of use.
Before the site goes online, we test it on staging.
We check everything - forms, loading speed, maps, correctness on different devices. Sometimes we even correct details that no one but us will notice, because we know that they are the ones that determine the "works well" impression.
Step 4 - Takeoff and monitoring
The moment of publication does not mean the end of the work - rather, the beginning of its effects.
Once the site is up and runningwe track its performance and movement, we help you with the first updates, and if you want, we train you on how to use the CMS.
We also often stay longer - in the form of technical support, data analysis or SEO optimization.
In practice, this means that your website doesn't get old after six months, justgrows along with your business.
Why companies choose Digital Vantage
We are not a typical "website" agency. We don't copy ready-made templates or try to sell you everything at once. Before we move forward with a project, we want to have a good understanding of what really works online - in your case, not in theory. Sometimes a simple, clear page with a refined message is the best solution. Other times - a full clean-up of strategy, brand language and visual identity. The difference can sometimes be subtle, but decisive.
Workshops and branding
Before opening Figma, we sit down to talk.
Sometimes through Zoom, sometimes over coffee.
We ask who really should visit your site and why they should stay longer than 10 seconds.
Together we define the target audience, the tone of communication and how to talk about the offer - not marketing jargon, but language that works for your customers.
If the brand is just forming, we help arrange thecolor scheme, typography and sign, which fits you and the industry.
But we don't always start from scratch.
Sometimes you just need to refresh what you already have so that your communications start to "sound" consistent - from the homepage to the signature in the email.
Transparent process and realistic deadlines
We don't like vague assurances like "we'll see in the wash."
From the beginning you know what will be created, in what order and for what purpose.
Each stage ends with something tangible - a mockup, a prototype, a test site.
We take the schedule seriously, but with flexibility.
Because while deadlines are important, it is more important that you understand what is happening with your project and why certain decisions are being made right now.
Some customers say this is the first time someone has explained the process so clearly to them.
It's nice - and, truth be told, a little sad that it's still rare in this industry.
Post-implementation support
After publication, we do not disappear from the radar.
We monitor the site's performance, help with SEO and updates, and sometimes suggest how to change content to increase inquiries.
When the company starts to grow, we advise,How to add new features, integrations, or even extend the CMS Without having to build everything from scratch.
We treat the site as something alive - a system that learns, reacts, needs attention.
Maybe that's why many customers stay with us for years.
Not because they have to, but because they see the point of this cooperation.
FAQ
The most common questions about company websites
Forks start with a simple landing page and increase with scope (number of pages, integrations, branding, SEO).
Mostly 3-8 weeks. Depends on the pace of approval and whether we are also creating content/branding.
Yes. Modular CMS: you change headings, images, add sections and entries. We give a short training.
Clear structure, lightweight images, correct headers/meta, and Core Web Vitals tests.
See full FAQ →. FAQ - Websites for companies
Let's make a site that works for your business
Make an appointment for a free consultation - In 20 minutes, we will show you how to plan a company website tailored to your customers and goals. Concrete steps, without unnecessary presentations.
○Company pages - complete with CMS
○Landing page - under PPC campaigns
○CMS - easy editing of content
○Next.js / React - performance and SEO