The cost of online stores in Poland

This report is based on 108 publicly available price observations from 70 market entities: implementation agency price lists, SaaS platform price lists (Shoper, IdoSell, Shoplo, AtomStore, BaseLinker), industry analyses, Clutch/GoodFirms profiles, agency blog posts.

Each observation includes the tier (project scope), platform (WooCommerce, PrestaShop, Magento, Shopify, Shoper, IdoSell, dedicated), region, contractor type, and market position. The SaaS tier reports monthly subscription costs; the other tiers report one-off implementation costs (net, excluding VAT).

Sample stratification: ~50% interactive agencies, ~15% SaaS platforms (subscription price lists), ~9% software houses, ~26% other (freelancers, marketplaces, benchmarks). 70 entities is a strongly representative sample of the Polish e-commerce market — covering both the lower-end SME market and the enterprise-platform segment.

In the statistical analysis we report the median (P50), quartiles (P25, P75), and the min–max range. Outliers (projects of PLN 500,000–800,000 for enterprise solutions) heavily influence the arithmetic mean, which is why the report uses medians.

The identities of individual entities are anonymized (codes ECM-001..070); the full source list is available as a JSON dataset. Data was collected between March and May 2026.

A five-tier price grid for the online-store market.

> Note: the "saas" tier reports the monthly subscription for a ready-made platform (Shoper, IdoSell, BaseLinker). The other tiers report a one-off implementation cost. These are two different economic models.

Tier definitions

• SaaS: a ready-made subscription platform (Shoper, IdoSell, Shoplo, Sky-Shop, BaseLinker). The client doesn't own the code, and pays monthly.
• Starter: a store built on WooCommerce/PrestaShop, up to ~50 products, a ready template with customization, a basic catalog.
• Mid-size: 100–2,000 products, a custom visual identity, 2–4 integrations (payments, courier, invoicing, BaseLinker), the local Polish market.
• Enterprise: 1,000+ products, dedicated features, ERP/CRM integrations, marketing automation, a custom catalog.
• B2B platform: dedicated software with order workflows, credit limits, individual price lists, and ERP integrations.
• Maintenance: monthly costs after implementation (SLA, updates, security).

Choosing a platform is the single most important pricing decision. Each platform has its own economics.

Key observations by platform

WooCommerce (P50 = PLN 9,999, n=21) — the widest dispersion in the Polish market. From PLN 1,500 for a modest startup (Sklep-WP price list) to PLN 30,000 for advanced custom implementations. Dominates the SME segment — it's the "default technology" of Polish e-commerce.

PrestaShop (P50 = PLN 15,000, n=16) — the second most popular choice, but with a higher median. Implementations mostly range from PLN 8,000 to 50,000. The specialty of dedicated PrestaShop B2B projects: PLN 50,000–130,000 (Sellision, Investnet, The New Look).

Magento Adobe Commerce (P50 = PLN 64,000, n=9) — this is already enterprise territory. The Adobe Commerce license alone costs USD 22,000/year (PLN 88,000). Implementations run PLN 40,000–100,000+. A Polish pattern: SOHOshop Magento B2B PLN 100,000–800,000; KC Mobile packages from PLN 40,000.

Shopify Plus in a headless setup (with Vue Storefront/Sylius/Studio Kalmus) — from ~EUR 2,100/mo + a headless integration costing PLN 40,000–130,000.

Shoper (SaaS) — the most popular Polish platform. Subscription from PLN 169/mo (Basic) to PLN 5,400/mo (Premium); Netplace reseller from PLN 378/year for selected packages.

IdoSell — a wide range of PLN 29–2,099/mo; the GO+ implementation costs PLN 14,999; targeting the Polish SME market.

BaseLinker — a PLN 0/mo starter package, but realistically for operational stores: PLN 99–999/mo (Edikson, KC Mobile Setup/Standard/Enterprise packages at PLN 2,999 / 4,999 / 9,999+).

Sellision's PrestaShop SLA: PLN 2,900 / 4,800 / 9,600/mo for "Active Development" — the top-tier premium maintenance package.

The market splits clearly into four competency segments, with pricing resolution reflecting project scale.

Distributional finding: interactive agencies, median PLN 4,000, serve 70% of the market (the SME segment, business scope). Software houses, median PLN 30,800, are a different game — projects with integrations, custom logic, headless setups. Freelancers compete in the budget segment and the lower mid-market.

Anomaly: some interactive agencies reach prices around PLN 4.8 million on individual projects. These are multi-year corporate implementations (LOT, Tauron, Żabka, NBP) — isolated cases, but ones that heavily skew the arithmetic mean (PLN 88,528). This is why the report relies on the median.

The e-commerce market splits clearly between interactive agencies (the majority) and software houses (the premium/enterprise segment).

Interactive agencies (50% of the sample) serve the Polish SME mainstream — WooCommerce/PrestaShop, median PLN 15,000. Software houses (6%) target enterprise: PrestaShop/Magento/dedicated, median PLN 32,000, P75 = PLN 162,500 — typically dedicated B2B projects.

SaaS platforms are a separate economy — they sell a subscription, median PLN 599/mo. That's a completely different buying decision than an agency implementation.

Seven factors with an impact of ≥50%:

1. Platform choice. Shoper SaaS PLN 488/mo vs. Magento Adobe Commerce PLN 64,000 implementation + USD 22k/year — a difference on the order of 100:1. The most fundamental decision.
2. Number of products and variants. Market calculators (KC Mobile, Webixa) consistently show that >2,000 products require a dedicated importer, variants, and attributes — +30–50% cost.
3. Integrations. BaseLinker integration: PLN 800–3,000. Allegro: PLN 1,500–5,000. Empik/Amazon: PLN 3,000–8,000. ERP (Comarch/Subiekt): PLN 8,000–25,000. Each integration raises the cost by 5–15%.
4. B2B vs. B2C. A B2B store = median PLN 226,500 vs. B2C = median PLN 15,000. The difference: individual catalogs, credit limits, customer-specific price lists, order workflows, ERP-bound order management.
5. Multi-store/multilingual setups. Each additional instance = +20–40% cost (confirmed across 8 price lists).
6. Performance/headless. Standard WooCommerce + template vs. Next.js + headless WooCommerce: +50–100% (Studio Kalmus, Sky-Shop, Vue Storefront).
7. Compliance and security. PCI DSS (payments), GDPR compliance, security audits — for stores handling card data: +PLN 20,000–40,000 one-off, plus a retainer.

(1) The median holds, the mean misleads. The arithmetic mean for the Polish website market (including corporate implementations) is above PLN 88,000. That figure is useless to a prospective client. The median of PLN 5,900 for a business site captures the "typical offer" far better.

(2) Three centers of gravity. The Polish market in 2026 clusters around three median points: PLN 2,500 (single-page site, the "cheap site for a tradesperson" segment), PLN 5,900 (business site, "the standard service company"), and PLN 15,000 (expanded site, "a business with processes"). Above that figure, the dedicated segment begins — projects above PLN 30,000 are usually web applications hiding under the name "website."

(3) Dispersion grows with the tier. A single-page site has a standard deviation of PLN 1,400 around a median of PLN 2,500 (CV = 56%); enterprise has a standard deviation of PLN 1.55 million around a median of PLN 100,000 (CV = 1550%). The higher the tier, the bigger the role of individual project agreements.

(4) WordPress vs. Next.js are two markets. Though technically both are website options, in pricing terms they're two different segments — median PLN 3,600 vs. PLN 11,500. Clients should choose the stack deliberately, based on (a) performance/SEO requirements (b) integration needs (c) long-term maintenance budget.

(5) Polish software house hourly rates in 2026: PLN 100–400/h. Our observations show a consistent range: freelancer PLN 50–150/h, interactive agency PLN 120–250/h, software house PLN 200–400/h. Top premium Polish software houses publish rates of $50–99/h on Clutch ($25–49/h for a few outliers — e.g. Apptension, Crafton, despite clients like Google, LOT, Tauron).

(6) Lemon.io 2026 hourly rate: senior PL $41.70/h, strong senior $50.50/h, max $65/h (~PLN 170–265/h). A realistic benchmark for a senior developer's rate on the Polish market in 2026.

(7) Useme 2025 (average assignment rates from the platform): development PLN 5,014, UX/UI PLN 3,656, marketing PLN 1,500–2,500. This shows the freelance market achieves significantly lower rates than agencies.

(8) Public grants are influencing the market. In 2026, PARP's "SME Digitalization" program offers grants of PLN 5,000–100,000, creating a new segment of entrepreneurs ready to invest in quality websites — in the PLN 30,000–60,000 range, which was previously marginal.

A transparent-positioning section. DV's figures are not included in the market median.

DV currently doesn't have a fixed store price list — pricing is individual, from the calculator. All implementations are built on a Next.js + Payload CMS + MongoDB + Stripe stack, deliberately outside WordPress/WooCommerce.

Scope of typical DV projects vs. market medians by tier

Technology choice

DV deliberately doesn't offer WooCommerce/PrestaShop — a conscious decision to forgo the PLN 9,999 segment. The reasoning: for projects under PLN 15,000, better solutions exist (a Shoper SaaS plan or a WordPress agency) than trying to adapt Next.js. DV enters the game from projects where:

1. Unique business logic is required that off-the-shelf plugins can't deliver.
2. Performance and Core Web Vitals are critical (B2B with tens of thousands of products, international stores, high traffic).
3. Headless architecture is justified — a store + mobile app + ERP/PIM integrations.
4. Long-term TCO outweighs CAPEX — a client operating the store for 5+ years and planning to scale.

Strategic conclusion: DV is underpriced in the B2B segment

The B2B market median analysis (PLN 226,500 for dedicated platforms, PLN 376,500 for custom platforms) shows that DV's typical quote of PLN 80,000 for a B2B Next.js project sits in the lower quartile of the market (P25 = PLN 60,000). For B2B projects with full ERP integrations, DV could deliberately reach PLN 120,000–200,000 — still below the market median, but higher than the current typical quote.

Sources: 70 market entities. Categories: - Public agency price lists (agency_pricelist): 34 entities - Trade listicles and blog posts (listicle): 12 entities

• SaaS platform price lists (saas_platform): 11 entities (Shoper, IdoSell, Shoplo, AtomStore, Sky-Shop, Edikson, BaseLinker) - Ranking portals (quote_aggregator): 4 entities (Clutch, GoodFirms) - Benchmark data (benchmark_data): 9 entities (market analyses)

Time window: March–May 2026.

Exclusions: offers without a specific price range are omitted from the statistics.

Currency conversion: the Q2 2026 average rate (1 USD = 4.00 PLN, 1 EUR = 4.30 PLN).

Limitations: - The "maintenance" tier — only 2 observations per tier; broader data (SLA, agency retainers) sits in the "context" set but wasn't statistically aggregated. - Dedicated B2B platforms — 9 observations, most from SALY/CStore/KC Mobile analyses. The values indicate a direction and require validation in a future edition. - IdoSell pricing anomaly — the wide range from P25 (PLN 34) to P75 (PLN 7,524) results from the gap between free plans and enterprise packages. This is genuine market heterogeneity, not a sampling error.

Report prepared by the Digital Vantage team. Data collected from publicly available sources. Full methodology, source list, and the open JSON dataset are available at www.digitalvantage.pl/zasoby/raporty/web/koszty-sklepow-internetowych/edycja-2026.

Citation: "The Cost of Building an Online Store in Poland — 2026 Edition," Digital Vantage 2026.

Next edition: Q1 2027.