SEO audits

SEO audits

An SEO audit is a technical diagnosis of a site - but it's not just about running tools; you also need to be able to read the results in the context of your business goals and user behavior. In this category, you'll find practical tips on the technical aspects: from choosing software to how to interpret tables and charts to really draw meaningful conclusions.

We describe proven tools such as Screaming Frog, Semrush and Ahrefs, and show how to use crawlers to detect specific problems - for example, duplicate titles, 404 errors, invalid redirects or missing canonical tags. We also explain how to read Google Search Console data, because one look at a graph can suggest an indexing problem, but without context it's hard to make a diagnosis.

We don't overlook budget solutions: you'll find advice on open source tools and free options that work well for smaller projects, though it's worth remembering their limitations. In practice, we help you assess when it's worth investing in paid features.

The technical audit includes HTML code analysis, loading speed checks, Core Web Vitals and structured data checks. We show you how to interpret speed reports (e.g., LCP, CLS), how to read server logs - for example, to detect excessive site visits by bots - and how to diagnose problems that realistically affect SEO.

Audits are also about reporting automation and continuous monitoring. We describe tools for creating dashboards (e.g. Looker Studio), integrations with Google Analytics APIs and ways to regularly track metrics. I caution, however: automated reports make the job easier, but sometimes you have to review them manually, because the tool won't always "see" the nuances.

The material is aimed at people who want to approach site optimization professionally - both in-house and with smaller sites. Maybe not everything will work right away, but with practical tips you will find it easier to prioritize and avoid common pitfalls.