What the article

A website is an indispensable tool for any company, helping to build its image and attract customers. Many entrepreneurs put off creating one, fearing high costs and complicated technology. In realityA simple HTML site is a quick and inexpensive solution that can be developed gradually.

Key findings:

✔HTML is a good starting point - For simple company websites.
✔Hosting and domain - necessary to publish the site on the web.
✔Optimization (SEO, speed, responsiveness) - affects the visibility and convenience of users.
✔Gradual development - Even from a simple page, you can move on to a more elaborate system.

In the following sections, we will take you through the process of creating a page step by step.

Your website - the first step to digital success

An online presence is now a standard for every business. Customers search for services online, compare offers and make decisions based on available information. A website is not only a business card for a company, but also a tool for attracting customers and building trust.

The truth is that not every company needs a complicated website with a content management system (CMS) or advanced features. Sometimessimple HTML page, which is fast, lightweight and easy to maintain. If you are wondering how to create a website for your business and don't want to invest in expensive solutions right away - this guide is for you.

I will explain step by step,how to create your own website in HTML, what technologies are worth considering and when it's better to bet on off-the-shelf solutions. Whether you're running a local business, a startup or developing a new service - with this article you'll understand the basics and be able to make an informed decision.

Many entrepreneurs put off the decision to create a website, fearing high costs, complicated technology or the need to hire a programmer. In fact, a basic site can be created on your own with minimal effort using HTML.

In this guide I will explain what HTML is, how it works and how to create your own website step by step. The information presented will allow you to make an informed decision whether to build the site yourself or use ready-made solutions.

Is an HTML page alone enough?
Yes, if you want a simple, informative page, such as your company's business card, a landing page or a static listing. This type of siteis fast, secure and works even on cheap hosting.

But if you are planning a more extensive site with dynamic content (e.g. blog, online store),It is worth considering other technologies or ready-made CMS systems.

What does the code for a sample HTML page look like?

HTML (HyperText Markup Language) is the primary language used to create web pages. It is a markup language that defines the structure of the content on a page, indicating to the web browser how to display individual elements such as headings, paragraphs, images or links.

Each HTML page consists of a set of tags that organize its content. The basic structure of a page is as follows:

1<!DOCTYPE html>.
2<html lang="en">.
3<head>
4    <meta charset="UTF-8">.
5    <meta name="viewport" content="width=device-width, initial-scale=1.0">.
6    <title>Company Website</title>.
7</head>
8<body>
9    <h1>Welcome to our website!</h1>.
10    <p>Here you will find information about our offer.</p>.
11</body>
12</html>

Code elements:

<!DOCTYPE html> - tells the browser that the page uses the latest version of HTML.
<html lang="en"> - opens the HTML document and specifies the language of the page.
<head> - contains the metadata of the page, including its title (<title>).
<body> - the main part of the page, where headings (<h1>), paragraphs (<p>) and other content elements are placed.

HTML is the foundation of any website, but for more advanced effects it is often combined with CSS (styling the appearance) and JavaScript (interactivity). In the following sections, I'll describe how to build a simple site step-by-step, and which technologies to consider when creating a company website.

This is the basic structureHTML ready pages, which can be written as.html file And open in the browser.

What's next?
In the following sections of the guide, we will go through the detailed process ofcreating an HTML page in Notepad or another editor, hosting and domain selection, and search engine optimization.

2. how to make a website in HTML? First steps

To create your own HTML website, all you need is any word processor and a web browser. No advanced tools or specialized software are needed.

Editor's choice

To write HTML code, you can use a simple text editor such asNotepad++ (Windows) orTextEdit (Mac), but a more functional solution is a code editor, such as.Visual Studio Code,Sublime Text orNotepad++. They provide syntax highlighting and make code editing easier.

Creating an HTML file

Open a text editor and create a new document.
Save the file with the .html extension, e.g. index.html.
Enter the basic site code, which will provide its structure:

1<!DOCTYPE html>.
2<html lang="en">.
3<head>
4    <meta charset="UTF-8">.
5    <meta name="viewport" content="width=device-width, initial-scale=1.0">.
6    <title>My first page</title>.
7</head>
8<body>
9    <h1>Welcome!</h1>.
10    <p>This is a sample page written in HTML.</p>.
11</body>
12</html>.

Save file and open it in a web browser (e.g. Chrome, Firefox, Edge) - just double-click on the saved .html file.

Structure of the basic site

Each HTML page consists of several basic elements:

Header (<head>) - contains information about the page, such as the title (<title>) and character encoding.
Content (<body>) - is the main part of the page, where the content visible to the user is placed.
Headings (<h1>, <h2>, ...) - specify the section titles on the page.
Paragraphs (<p>) - are used to display text.
Images (<img>), links (<a>) and lists (<ul>, <ol>) - Additional elements to expand the site.

Adding more content

To make the page more elaborate, you can add an image and a link to another subpage:

1<img src="logo.png" alt="Company logo">.
2<p>Learn more about our offer <a href="offer.html">here</a>.</p>.

These are the basic steps to create a simple HTML site. In the following sections, we'll discuss how to add styles, improve the look of your site, and choose the right technology for your corporate website.

3. HTML vs. modern technologies - which path to take for your site?

A website written in pure HTML is a basic solution, but depending on the needs of the company, additional technologies are worth considering. Choosing the right path for a website depends on its purpose, functionality and the scale of the business.

Is an HTML page alone enough?

If the site is to act as a simple business card for the company, such as containing contact information, a description of services and a few photos, then HTML may be sufficient. You can add basic CSS styles to it to improve the appearance, but it doesn't require complexity.

Examples of pure HTML applications:

Company website with contact information,
Simple service offering without the need for frequent updates,
A page with information about an event or conference.

HTML + CSS + JavaScript - when is it worth it?

For a more attractive and dynamic site, it is worth adding:

CSS (Cascading Style Sheets) - allows you to change the appearance of the page, such as color, fonts, content layout.
JavaScript - allows you to add interactive elements, such as contact forms, animations or dynamically changing content.

An example of adding a simple style to a page:

1<head>.
2    <style>
3        body { font-family: Arial, sans-serif; background-color: #f5f5f5; }
4        h1 { color: #333; }
5    </style>
6</head>

Who is this solution for?

Companies that want a more refined design,
Sites that require user interaction (e.g., forms, dynamic content),
Companies planning to develop the site in the future.

Content management system (CMS) or HTML website?

If the site is to be updated regularly, it is worth considering a CMS system, such as.WordPress,Joomla orDrupal. They allow easy editing of content without knowledge of coding.

When is a CMS a better choice?

When the site requires frequent changes (such as adding new products, articles, news),
When a company needs a blog or an online store,
When several people are to manage the content of the site.

Is it worth it to use ready-made HTML pages?

Ready-made HTML templates are an option for companies that want to get a site up and running quickly. There are free and paid solutions, such as Bootstrap, that offer ready-made page layouts.

Advantages of ready-made HTML templates:

Quick implementation,
Professional look,
Customizable to suit your own needs.

Disadvantages:

Limited personalization options,
Need to edit code if changes are needed.

Summary - which technology to choose?

A simple business card website → HTML + basic CSS.
A site with more personalization and interaction → HTML + CSS + JavaScript.
Regularly updated website, blog, store → CMS (e.g., WordPress, Payload CMS).
Quick solution → Ready HTML template.

The choice of technology depends on your business goals. In the next section, we will discuss how to run your site on your own domain and hosting.

4. how to set up a website - hosting and domain name

For a website to be available to the public, it must be hosted on a server. This means that you have to choosehosting (page file spaces) anddomains (a web address, such as mojafirma.co.uk). In this section, I will explain how to do it step by step.

What is web hosting and what are its types?

Hosting is the server where your site's files are stored. There are several options:

Shared hosting - The cheapest solution, suitable for small business sites. The site is hosted on a server with other users.
VPS Hosting - offers greater efficiency and control, useful for more complex sites.
Dedicated server - Designed for large companies and high-traffic sites.
Cloud hosting - A flexible solution that scales according to demand (e.g., AWS, Google Cloud).

For small and medium-sized businesses, shared hosting is usually sufficient.

Domain selection

A domain is a unique address for your website. It should be easy to remember and related to your company name or business.

The most important rules for choosing a domain:

Short and clear - e.g. mojafirma.co.uk instead of mojafirma123-business-online.co.uk.
Extensions .pl, .com, .eu - If you operate in the Polish market, it is worth choosing .pl.
Avoid special characters and hyphens - can cause confusion.

You can register the domain with companies such as:OVH, Home.pl, Nazwa.pl, Google Domains.

How to save an HTML page and put it on the server?

1. buy a domain and hosting

After registering a domain and buying hosting, you will get access to the administration panel.

2. connect the domain to the hosting

In the domain settings, enter the DNS addresses provided by your hosting provider.

3. upload the site files to the server

This can be done in several ways:

Hosting administration panel - Most companies offer a browser-based upload option.
FTP (e.g. FileZilla) - A tool for uploading files to a server.
SSH and terminal - For more advanced users.

Fileindex.html should be in the root directory, such as /public_html/.

4. check the operation of the site

After uploading the files, all you have to do is type the domain name in your browser and see if the page displays.

Free vs. paid solutions

Free hosting (e.g. GitHub Pages, Netlify) can be an option for simple sites, but for a corporate site, it's worth investing in paid hosting that provides stability, speed and technical support.

Summary

Domain - unique website address, it is worth choosing a short and professional name.
Hosting - site file space, for small businesses shared hosting is best.
Site publication - This can be done through the hosting panel or FTP.

In the next section, we will discuss how to improve the appearance of the site and make it more attractive to customers.

5. HTML page optimization - how to prepare it for success?

Creating a website is only the first step. In order for it to be effective and attract customers, it should be well optimized in terms of design, speed and search engine visibility. In this section, we will discuss the key aspects of optimization.

1. Responsiveness - a website adapted to mobile devices

Most users browse on smartphones, so the site needs to look good on different screens. The basis is to useflexible layout and the so-called.media queries In CSS.

Example of CSS code to ensure responsiveness:

1body {
2    font-family: Arial, sans-serif;
3    max-width: 1200px;
4    margin: auto;
5    padding: 20px;
6}
7 
8@media (max-width: 768px) {
9    body {
10        padding: 10px;
11    }
12}

An alternative is to useCSS frameworks, e.g.Bootstrap, which automatically adapt the site to different devices.

2. SEO basics - how to optimize your site for Google?

SEO (Search Engine Optimization) are activities that help a website achieve a higher position in search engine results.

Key elements of SEO optimization:

Headline structure - Using <h1>, <h2>, <h3> headings in a logical way.
Meta descriptions and titles - important for search engines and users.

Example HTML code:

1<head>.
2    <title>IT services for businesses - Digital Vantage</title>.
3    <meta name="description" content="Professional IT services, websites and technical support for small businesses.">.
4    <meta name="keywords" content="HTML website, websites, how to make an HTML website">.
5</head>

Charging speed - images should be optimized (e.g., WebP format), and the code should be as light as possible.
URL structure - Page addresses should be readable, e.g. mojafirma.pl/offer instead of mojafirma.pl/index.php?id=1234.

SEO analysis tools:

Google PageSpeed Insights - checks the speed of the site.
Google Search Console - Monitors Google's indexing of the site.

3. page loading speed - how to improve it?

Sites that load slowly lose users and perform worse on Google.

How to speed up an HTML page?

Code minimization - Remove unnecessary spaces and comments in HTML, CSS and JavaScript files.
Image compression - Using WebP formats and tools such as TinyPNG.
Cache usage - allows the page to load faster on subsequent user visits.
Choosing good hosting - A slow server can slow down the site.

4. site security - basic steps

Even a simple HTML site should be protected against basic threats.

SSL Certificate (HTTPS) - essential for data security and position in Google.
Technology update - Even if you're using simple HTML, it's worth keeping up to date with best practices and optimizations.
Secure forms - if the site has a contact form, it's a good idea to protect it from spam, such as through Google reCAPTCHA.

Summary

Optimizing a website affects its effectiveness in attracting customers and its visibility in search engines. The most important aspects are:

Responsiveness - adaptation for mobile devices.
SEO - Search engine optimization.
Charging speed - lightweight images, code optimization.
Security - SSL certificate and basic security.

6. how to develop a website? Next steps for entrepreneurs

Creating a website is the beginning of a company's online presence. In order for it to fulfill its purpose - attracting customers, building trust and increasing sales - it is worth updating and developing it regularly. In this section, we'll discuss what steps to take once the site is up and running, and how to gradually improve it according to the growing needs of the company.

1. Is it worth developing the site yourself or outsourcing it to a specialist?

It depends on the purpose of the site and the level of technical expertise.

✅Self-editing - if the site is simple (e.g., HTML + CSS), you can learn the basics and update the content manually. Code editing tools are useful, such as.Visual Studio Code orSublime Text.

✅Commissioning of website development - if the company is planning more complex functions (e.g. online store, reservation system, integrations with business tools), it is worth hiring a specialist. Working with an agency or freelancer saves time and avoids technical errors.

2. regular content updates

Google prefers sites that are updated. So it is worthwhile to add new information from time to time:

Updates to offerings and services,
New photos and multimedia materials,
Customer reviews,
FAQ section, answering user questions.

Introductioncompany blog can help you build authority and improve your Google rankings. Sample topics for the blog:

Guides related to the industry,
Implementation descriptions and case studies,
Frequently asked questions from customers.

3. expand the site with additional functionality

Over time, a company may need additional tools on the site. Here are some options:

📌Contact form - makes it easy for customers to send inquiries quickly.
📌Google map - Helps users find company headquarters.
📌Live chat - For example, Messenger, WhatsApp or a tool like LiveChat.
📌Integration with social media - Adding buttons for Facebook, LinkedIn or Instagram.

Sample HTML code for a simple contact form:

1<form action="mailto:[email protected]" method="post">.
2    <label for="name">Name:</label>.
3    <input type="text" id="name" name="name" required>.
4   
5    <label for="email">E-mail:</label>.
6    <input type="email" id="email" name="email" required>.
7 
8    <label for="message">Message:</label>.
9    <textarea id="message" name="message" required></textarea>.
10 
11    <button type="submit">Send</button>.
12</form>.

It's a simple solution, but for more inquiries, it's worth implementing a professional CRM system.

4. traffic monitoring and optimization

To see how users are using the site, it is worth implementing analytics:

Google Analytics - Monitoring the number of visitors, traffic sources, user behavior.
Google Search Console - Checking how the site is indexed in Google.
Hotjar - Heat map analysis, or tracking where users click most often.

🔎What to look out for?

How many people visit the site?
What is the most viewed content?
Do users leave the site quickly or stay longer?

With this data, you can customize your site and improve its effectiveness.

5. when to consider migrating to a CMS or e-commerce platform?

If the company is growing its business and the HTML site is becoming insufficient, consider switching to:

CMS (WordPress, Joomla, Drupal) - if your site requires regular content and blog updates.
E-commerce platform (WooCommerce, Shopify, PrestaShop) - If you plan to sell products online.

The decision should be made based on a business case - if editing the content yourself in HTML becomes problematic, a CMS may be a better option.

Summary

Regular content updates - important to Google and customers.
Expanded functionality - Contact form, map, social media.
Data analysis - Tracking traffic, user behavior.
Migration to CMS or e-commerce - When an HTML page becomes insufficient.

By developing the site, you can increase its effectiveness in attracting customers and adapt it to changing business needs.

Summary - how to create an HTML website step by step?

Creating a website doesn't have to be complicated or expensive. Even without advanced technical knowledge, you can build a basic HTML site, put it online, and gradually develop it according to your business needs.

Key steps to remember:

✅1. understanding HTML - The basic language of web pages that defines their structure.

✅2. creating a page in HTML - The .html file can be written in any editor and opened in a browser.

✅3. choosing the right technology - HTML is enough for a simple site, but for more elaborate projects it is worth adding CSS, JavaScript or CMS.

✅4. purchase of domain and hosting - The site must have an address (e.g., mojafirma.pl) and space on the server.

✅5. optimization - Responsiveness, SEO, loading speed and security all affect the success of a site.

✅6. regular updates and development - Adding new content, monitoring traffic and expanding the site increase its effectiveness.

What's next?

If your company does not yet have a website, it is worth taking the first step and creating a basic version. Even a simple HTML site may be better than no site at all.

For entrepreneurs who want to grow their business online, it is crucial to think of the site as amarketing tool - It is worth testing, optimizing and improving it according to customer expectations.

If you need help creating a site tailored to your business, it's worth consulting a specialist who can advise on the best solution and help you avoid mistakes.

Your business deserves a professional website - get started today! 🚀

Websites, Hosting and Infrastructure, HTML, JavaScript, CSS

How to create a website in HTML? A complete guide for entrepreneurs

Autor

Digital Vantage

Data publikacji

21/11/2025

Czas czytania

Znaki: 18184•Słowa: 3061•Czas czytania: 16 min

Jak stworzyć stronę internetową w HTML Pełny przewodnik dla przedsiębiorców

Blog & News from the Digital World

Websites - a guide for entrepreneurs

The process of creating a website - A complete overview of the steps for entrepreneurs

How to create a website in HTML? A complete guide for entrepreneurs

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What the article

Key findings:

In the following sections, we will take you through the process of creating a page step by step.

Your website - the first step to digital success

But if you are planning a more extensive site with dynamic content (e.g. blog, online store),It is worth considering other technologies or ready-made CMS systems.

What does the code for a sample HTML page look like?

Each HTML page consists of a set of tags that organize its content. The basic structure of a page is as follows:

1<!DOCTYPE html>.
2<html lang="en">.
3<head>
4    <meta charset="UTF-8">.
5    <meta name="viewport" content="width=device-width, initial-scale=1.0">.
6    <title>Company Website</title>.
7</head>
8<body>
9    <h1>Welcome to our website!</h1>.
10    <p>Here you will find information about our offer.</p>.
11</body>
12</html>

Code elements:

<!DOCTYPE html> - tells the browser that the page uses the latest version of HTML.
<html lang="en"> - opens the HTML document and specifies the language of the page.
<head> - contains the metadata of the page, including its title (<title>).
<body> - the main part of the page, where headings (<h1>), paragraphs (<p>) and other content elements are placed.

This is the basic structureHTML ready pages, which can be written as.html file And open in the browser.

2. how to make a website in HTML? First steps

To create your own HTML website, all you need is any word processor and a web browser. No advanced tools or specialized software are needed.

Editor's choice

Creating an HTML file

Open a text editor and create a new document.
Save the file with the .html extension, e.g. index.html.
Enter the basic site code, which will provide its structure:

1<!DOCTYPE html>.
2<html lang="en">.
3<head>
4    <meta charset="UTF-8">.
5    <meta name="viewport" content="width=device-width, initial-scale=1.0">.
6    <title>My first page</title>.
7</head>
8<body>
9    <h1>Welcome!</h1>.
10    <p>This is a sample page written in HTML.</p>.
11</body>
12</html>.

Save file and open it in a web browser (e.g. Chrome, Firefox, Edge) - just double-click on the saved .html file.

Structure of the basic site

Each HTML page consists of several basic elements:

Header (<head>) - contains information about the page, such as the title (<title>) and character encoding.
Content (<body>) - is the main part of the page, where the content visible to the user is placed.
Headings (<h1>, <h2>, ...) - specify the section titles on the page.
Paragraphs (<p>) - are used to display text.
Images (<img>), links (<a>) and lists (<ul>, <ol>) - Additional elements to expand the site.

Adding more content

To make the page more elaborate, you can add an image and a link to another subpage:

1<img src="logo.png" alt="Company logo">.
2<p>Learn more about our offer <a href="offer.html">here</a>.</p>.

3. HTML vs. modern technologies - which path to take for your site?

Is an HTML page alone enough?

Examples of pure HTML applications:

Company website with contact information,
Simple service offering without the need for frequent updates,
A page with information about an event or conference.

HTML + CSS + JavaScript - when is it worth it?

For a more attractive and dynamic site, it is worth adding:

CSS (Cascading Style Sheets) - allows you to change the appearance of the page, such as color, fonts, content layout.
JavaScript - allows you to add interactive elements, such as contact forms, animations or dynamically changing content.

An example of adding a simple style to a page:

1<head>.
2    <style>
3        body { font-family: Arial, sans-serif; background-color: #f5f5f5; }
4        h1 { color: #333; }
5    </style>
6</head>

Who is this solution for?

Companies that want a more refined design,
Sites that require user interaction (e.g., forms, dynamic content),
Companies planning to develop the site in the future.

Content management system (CMS) or HTML website?

If the site is to be updated regularly, it is worth considering a CMS system, such as.WordPress,Joomla orDrupal. They allow easy editing of content without knowledge of coding.

When is a CMS a better choice?

When the site requires frequent changes (such as adding new products, articles, news),
When a company needs a blog or an online store,
When several people are to manage the content of the site.

Is it worth it to use ready-made HTML pages?

Ready-made HTML templates are an option for companies that want to get a site up and running quickly. There are free and paid solutions, such as Bootstrap, that offer ready-made page layouts.

Advantages of ready-made HTML templates:

Quick implementation,
Professional look,
Customizable to suit your own needs.

Disadvantages:

Limited personalization options,
Need to edit code if changes are needed.

Summary - which technology to choose?

A simple business card website → HTML + basic CSS.
A site with more personalization and interaction → HTML + CSS + JavaScript.
Regularly updated website, blog, store → CMS (e.g., WordPress, Payload CMS).
Quick solution → Ready HTML template.

The choice of technology depends on your business goals. In the next section, we will discuss how to run your site on your own domain and hosting.

4. how to set up a website - hosting and domain name

What is web hosting and what are its types?

Hosting is the server where your site's files are stored. There are several options:

Shared hosting - The cheapest solution, suitable for small business sites. The site is hosted on a server with other users.
VPS Hosting - offers greater efficiency and control, useful for more complex sites.
Dedicated server - Designed for large companies and high-traffic sites.
Cloud hosting - A flexible solution that scales according to demand (e.g., AWS, Google Cloud).

For small and medium-sized businesses, shared hosting is usually sufficient.

Domain selection

A domain is a unique address for your website. It should be easy to remember and related to your company name or business.

The most important rules for choosing a domain:

Short and clear - e.g. mojafirma.co.uk instead of mojafirma123-business-online.co.uk.
Extensions .pl, .com, .eu - If you operate in the Polish market, it is worth choosing .pl.
Avoid special characters and hyphens - can cause confusion.

You can register the domain with companies such as:OVH, Home.pl, Nazwa.pl, Google Domains.

How to save an HTML page and put it on the server?

1. buy a domain and hosting

After registering a domain and buying hosting, you will get access to the administration panel.

2. connect the domain to the hosting

In the domain settings, enter the DNS addresses provided by your hosting provider.

3. upload the site files to the server

This can be done in several ways:

Hosting administration panel - Most companies offer a browser-based upload option.
FTP (e.g. FileZilla) - A tool for uploading files to a server.
SSH and terminal - For more advanced users.

Fileindex.html should be in the root directory, such as /public_html/.

4. check the operation of the site

After uploading the files, all you have to do is type the domain name in your browser and see if the page displays.

Free vs. paid solutions

Free hosting (e.g. GitHub Pages, Netlify) can be an option for simple sites, but for a corporate site, it's worth investing in paid hosting that provides stability, speed and technical support.

Summary

Domain - unique website address, it is worth choosing a short and professional name.
Hosting - site file space, for small businesses shared hosting is best.
Site publication - This can be done through the hosting panel or FTP.

In the next section, we will discuss how to improve the appearance of the site and make it more attractive to customers.

5. HTML page optimization - how to prepare it for success?

1. Responsiveness - a website adapted to mobile devices

Most users browse on smartphones, so the site needs to look good on different screens. The basis is to useflexible layout and the so-called.media queries In CSS.

Example of CSS code to ensure responsiveness:

1body {
2    font-family: Arial, sans-serif;
3    max-width: 1200px;
4    margin: auto;
5    padding: 20px;
6}
7 
8@media (max-width: 768px) {
9    body {
10        padding: 10px;
11    }
12}

An alternative is to useCSS frameworks, e.g.Bootstrap, which automatically adapt the site to different devices.

2. SEO basics - how to optimize your site for Google?

SEO (Search Engine Optimization) are activities that help a website achieve a higher position in search engine results.

Key elements of SEO optimization:

Headline structure - Using <h1>, <h2>, <h3> headings in a logical way.
Meta descriptions and titles - important for search engines and users.

Example HTML code:

1<head>.
2    <title>IT services for businesses - Digital Vantage</title>.
3    <meta name="description" content="Professional IT services, websites and technical support for small businesses.">.
4    <meta name="keywords" content="HTML website, websites, how to make an HTML website">.
5</head>

Charging speed - images should be optimized (e.g., WebP format), and the code should be as light as possible.
URL structure - Page addresses should be readable, e.g. mojafirma.pl/offer instead of mojafirma.pl/index.php?id=1234.

SEO analysis tools:

Google PageSpeed Insights - checks the speed of the site.
Google Search Console - Monitors Google's indexing of the site.

3. page loading speed - how to improve it?

Sites that load slowly lose users and perform worse on Google.

How to speed up an HTML page?

Code minimization - Remove unnecessary spaces and comments in HTML, CSS and JavaScript files.
Image compression - Using WebP formats and tools such as TinyPNG.
Cache usage - allows the page to load faster on subsequent user visits.
Choosing good hosting - A slow server can slow down the site.

4. site security - basic steps

Even a simple HTML site should be protected against basic threats.

SSL Certificate (HTTPS) - essential for data security and position in Google.
Technology update - Even if you're using simple HTML, it's worth keeping up to date with best practices and optimizations.
Secure forms - if the site has a contact form, it's a good idea to protect it from spam, such as through Google reCAPTCHA.

Summary

Optimizing a website affects its effectiveness in attracting customers and its visibility in search engines. The most important aspects are:

Responsiveness - adaptation for mobile devices.
SEO - Search engine optimization.
Charging speed - lightweight images, code optimization.
Security - SSL certificate and basic security.

6. how to develop a website? Next steps for entrepreneurs

1. Is it worth developing the site yourself or outsourcing it to a specialist?

It depends on the purpose of the site and the level of technical expertise.

✅Self-editing - if the site is simple (e.g., HTML + CSS), you can learn the basics and update the content manually. Code editing tools are useful, such as.Visual Studio Code orSublime Text.

2. regular content updates

Google prefers sites that are updated. So it is worthwhile to add new information from time to time:

Updates to offerings and services,
New photos and multimedia materials,
Customer reviews,
FAQ section, answering user questions.

Introductioncompany blog can help you build authority and improve your Google rankings. Sample topics for the blog:

Guides related to the industry,
Implementation descriptions and case studies,
Frequently asked questions from customers.

3. expand the site with additional functionality

Over time, a company may need additional tools on the site. Here are some options:

Sample HTML code for a simple contact form:

1<form action="mailto:[email protected]" method="post">.
2    <label for="name">Name:</label>.
3    <input type="text" id="name" name="name" required>.
4   
5    <label for="email">E-mail:</label>.
6    <input type="email" id="email" name="email" required>.
7 
8    <label for="message">Message:</label>.
9    <textarea id="message" name="message" required></textarea>.
10 
11    <button type="submit">Send</button>.
12</form>.

It's a simple solution, but for more inquiries, it's worth implementing a professional CRM system.

4. traffic monitoring and optimization

To see how users are using the site, it is worth implementing analytics:

Google Analytics - Monitoring the number of visitors, traffic sources, user behavior.
Google Search Console - Checking how the site is indexed in Google.
Hotjar - Heat map analysis, or tracking where users click most often.

🔎What to look out for?

How many people visit the site?
What is the most viewed content?
Do users leave the site quickly or stay longer?

With this data, you can customize your site and improve its effectiveness.

5. when to consider migrating to a CMS or e-commerce platform?

If the company is growing its business and the HTML site is becoming insufficient, consider switching to:

CMS (WordPress, Joomla, Drupal) - if your site requires regular content and blog updates.
E-commerce platform (WooCommerce, Shopify, PrestaShop) - If you plan to sell products online.

The decision should be made based on a business case - if editing the content yourself in HTML becomes problematic, a CMS may be a better option.

Summary

Regular content updates - important to Google and customers.
Expanded functionality - Contact form, map, social media.
Data analysis - Tracking traffic, user behavior.
Migration to CMS or e-commerce - When an HTML page becomes insufficient.

By developing the site, you can increase its effectiveness in attracting customers and adapt it to changing business needs.

Summary - how to create an HTML website step by step?

Key steps to remember:

✅1. understanding HTML - The basic language of web pages that defines their structure.

✅2. creating a page in HTML - The .html file can be written in any editor and opened in a browser.

✅3. choosing the right technology - HTML is enough for a simple site, but for more elaborate projects it is worth adding CSS, JavaScript or CMS.

✅4. purchase of domain and hosting - The site must have an address (e.g., mojafirma.pl) and space on the server.

✅5. optimization - Responsiveness, SEO, loading speed and security all affect the success of a site.

✅6. regular updates and development - Adding new content, monitoring traffic and expanding the site increase its effectiveness.

What's next?

If your company does not yet have a website, it is worth taking the first step and creating a basic version. Even a simple HTML site may be better than no site at all.

For entrepreneurs who want to grow their business online, it is crucial to think of the site as amarketing tool - It is worth testing, optimizing and improving it according to customer expectations.

If you need help creating a site tailored to your business, it's worth consulting a specialist who can advise on the best solution and help you avoid mistakes.

Your business deserves a professional website - get started today! 🚀

About the Author

Digital Vantage

Your Partner in Business, Digital Vantage Team

Digital Vantage team is a group of experienced professionals combining expertise in web development, software engineering, DevOps, UX/UI design and digital marketing. Together we carry out projects from concept to implementation - websites, e-commerce stores, dedicated applications and digital strategies. Our team combines years of experience from technology corporations with the flexibility and immediacy of working in a smaller, close-knit structure. We work in agile methodologies, focus on transparent communication and treat each project as if it were our own business. The strength of the team is the diversity of perspectives - from systems architecture and infrastructure, frontend and design, to SEO and content marketing strategy. As a result, the client receives a cohesive solution where technology, aesthetics and business goals go hand in hand.

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How to create a website in HTML? A complete guide for entrepreneurs

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6. how to develop a website? Next steps for entrepreneurs

1. Is it worth developing the site yourself or outsourcing it to a specialist?

2. regular content updates

3. expand the site with additional functionality

4. traffic monitoring and optimization

5. when to consider migrating to a CMS or e-commerce platform?

Summary

Summary - how to create an HTML website step by step?

Key steps to remember:

What's next?

About the Author

Digital Vantage

How to create a website in HTML? A complete guide for entrepreneurs

Udostępnij:

What the article

Related articles

Your website - the first step to digital success

What does the code for a sample HTML page look like?

2. how to make a website in HTML? First steps

Editor's choice

Structure of the basic site

Adding more content

3. HTML vs. modern technologies - which path to take for your site?

Is an HTML page alone enough?

HTML + CSS + JavaScript - when is it worth it?

Content management system (CMS) or HTML website?

When is a CMS a better choice?

Is it worth it to use ready-made HTML pages?

Advantages of ready-made HTML templates:

Summary - which technology to choose?

4. how to set up a website - hosting and domain name

What is web hosting and what are its types?

For small and medium-sized businesses, shared hosting is usually sufficient.

Domain selection

Free vs. paid solutions

Summary

5. HTML page optimization - how to prepare it for success?

1. Responsiveness - a website adapted to mobile devices

2. SEO basics - how to optimize your site for Google?

3. page loading speed - how to improve it?

4. site security - basic steps

Summary

6. how to develop a website? Next steps for entrepreneurs

1. Is it worth developing the site yourself or outsourcing it to a specialist?

2. regular content updates

3. expand the site with additional functionality

4. traffic monitoring and optimization

5. when to consider migrating to a CMS or e-commerce platform?

Summary

Summary - how to create an HTML website step by step?