Do you run an online store and sometimes wonder which numbers really matter? All those metrics can be overwhelming - but some of them really show whether your business is going in the right direction.
In this category, we focus on KPIs that actually affect your revenue. It may sound boring, but once you understand the difference between conversion rate and vanity metrics, your approach to e-commerce is likely to change. Here you'll find specific ways to measure average order value, customer acquisition cost and other metrics worth tracking.
We write mainly for owners of small and medium-sized online stores. It doesn't matter whether you sell clothes, electronic gadgets or offer local services - these principles work similarly. Although, of course, scale and industry specifics matter.
Instead of theoretical considerations, we offer case studies from real businesses, ready-made dashboards and proven optimization methods. Some of these solutions we have tested on our own, others come from the experience of our business partners. Browse through our 4 articles - you may find metrics that will change your approach to online store management.