
Did you know that as many as 60% of small businesses experience data loss every month? Even worse, 40% of them never return to business. These aren't just numbers on paper - they're a reality that companies have to face every day.
The average cost of IT downtime in Polish companies can be as high as PLN 15,000 per hour. For medium-sized companies, a failure lasting one day can mean losses of PLN 120,000. And that's still without taking into account loss of customer confidence or image problems.
Threats lurk everywhere. Ransomware attacks every 11 seconds, hard drives can go down completely unexpectedly, and even the most trusted employee can accidentally delete a key folder. In 2023, as many as 32% of Polish companies have experiencedcyber attacks, aequipment failures were the cause of 45% of data loss cases.
Backup is the process of regularly backing up data. Disaster recovery, on the other hand, is a comprehensive strategy for returning to full functionality after a disaster - it includes procedures, a team, alternative locations and a schedule of actions.
What is the difference? Backup restores your files. Disaster recovery brings your business back to life.
In this article you'll find practical solutions: how a data audit can help you plan your strategy, which tools to choose depending on your budget, and how to create a contingency plan that really works. You'll also learn how to justify costs to management and how to avoid the most common mistakes.
Before we start choosing tools or a service provider, it's worth considering exactly what we want to protect. It's a bit like building a house - first we need to have a solid foundation before we put up the walls.
The first step is inventory. What data is critical to your business? It's not just customer databases or project documentation. In a manufacturing company, it could be the software that controls machines, in a legal office it could be contract templates, and in a marketing agency it could be a library of graphic assets.
Prepare a simple table with three columns: data type, business importance (critical/important/supportive) and the impact of its loss on the business. For example, the accounting system is critical - without it, we won't issue an invoice. By contrast, the company's photo archive is ancillary - its loss would be unpleasant, but it won't cripple work.
Next, try to map data locations. Data can be anywhere: on local servers, OneDrive, external drives, employee laptops, or even on work phones with customer contacts. At one company I had the opportunity to work with, key technical documentation was stored on the chief engineer's private Dropbox.
It is also worth checking the current backup solutions. Do they actually exist? When was the last time anyone tested data restoration procedures? Often it turns out that the "automatic backup" hasn't worked for months, and no one noticed it.
Recovery Time Objective (RTO) is the amount of time our system can be offline without serious consequences. For an online store, the RTO could be an hour - longer downtime means lost orders. For a small accounting office, it could be 8 hours.
Recovery Point Objective (RPO) determines how much data we can afford to lose. If we backup once a day, the RPO is a maximum of 24 hours of operation. Can your company survive the loss of an entire day's transactions?
These parameters affect cost. An RTO of 1 hour requires advanced solutions with real-time replication. An RTO of 24 hours? All you need is a standard nightly backup and an efficient restore procedure.
Don't guess - talk to users and business process owners. Their answers will be key to developing a backup strategy.
You already have an idea of what data you want to protect. Now it's time to choose a method to secure them. This can be compared to planning a trip: either you choose the highway (fast, but more expensive) or local roads (slower, but more economical).
Full backup means copying all data every time. A simple, though time-consuming solution. Such a full backup of 500 GB can take up to 6 hours, filling the entire overnight time window. Its advantage is that you only need one copy to restore, without the complication of additional parts.
Incremental backup saves only the changes since the last backup, regardless of the type of backup. For example: you do a full backup on Monday, only 5 GB of changes on Tuesday, and another 3 GB on Wednesday. This saves you time and space, although restoring requires having a full backup and all incremental backups. One corrupted item and a whole week of data can be lost.
Differential backup saves the changes since the last full backup. On Tuesday it's 5 GB, on Wednesday it's already 8 GB (5 GB plus 3 new ones), and on Thursday it's 12 GB. Although it takes up more space than an incremental, restoring requires only two items: the full backup and the last differential backup.
For small companies, the ideal solution is a full backup on the weekend and a differential one every day. Medium-sized companies often prefer full on Sunday, incremental on weekdays, and differential on Friday. Large organizations? They usually use a combination of all types in complex schedules.
This principle is simple: three copies of data, two different technologies, one copy offline or remotely. This may seem complicated, but in practice it can be: working data on a server, a copy on an external drive and a third in the cloud.
"Different technologies" means avoiding a situation in which the failure of one component destroys all copies. Don't store all copies on drives from the same manufacturer or in the same location. A fire or flooding can destroy both local copies at the same time.
In small companies, the 3-2-1 rule is relatively simple: data on computers, backup on NAS in the office, third copy in OneDrive. In larger organizations: production servers, a disk array and backup in the partner's data center.
The modern 3-2-1-1-0 approach adds an unshakable backup - a copy that no one can change for a specified period of time. This is a safeguard against ransomware, which tries to encrypt everything, including backups. The last "0" means zero errors after verification - every backup must be tested.
You already have a data map and a backup strategy. Now you're faced with one of the most difficult tasks: where to store the backups? It's a bit like choosing an apartment - you can buy, rent or bet on a hybrid solution.
Local backup gives you full control over your data. You can install your own server, use a disk array or put it on a NAS at the office. Data restoration is fast, because you don't have to wait for data transfer from the Internet. Initial costs can be high (5-15 thousand zlotys for a robust system), but later you pay mainly for electricity and maintenance.
The problems begin in the event of fire, flooding or theft. One dental clinic lost all of its data after a break-in - the thieves took not only the computers, but also the backup drive that stood next to it. A local solution is good for companies with slow Internet, sensitive data or compliance requirements that mandate keeping data in-country.
The cloud eliminates hardware problems. You pay per gigabyte per month - from 50 cents to 5 zlotys, depending on the provider and features. Amazon S3, Microsoft Azure or Google Cloud offer unlimited scalability and automatic data replication between different centers.
Challenges? Restoring terabytes of data over the Internet can take a long time. Costs can skyrocket, as happened when one company received an $8,000 bill when a backup began copying system logs. RODO requires clarity on where data is stored.
A hybrid solution combines the advantages of both approaches. You keep the latest data locally for quick access, and store older archives in the cloud. Alternatively, you can have a local backup and a cloud backup for disaster recovery. The cost is higher, but the risk is minimal.
Veeam reigns supreme in the enterprise segment - 67% of companies use it. It perfectly supports VMware and Hyper-V, offering advanced replication options. Licensing starts at £500 per VM per year. Commvault is a real Swiss Army Knife - it supports everything from mainframe to Office 365, but requires a dedicated administrator.
Acronis is known for its simplicity and quick deployment. One console will handle servers, computers and phones. Backup plus ransomware protection costs about £200 per computer per year. It's ideal for medium-sized companies that need a fast and working solution.
In the cloud, AWS Backup integrates with the entire Amazon ecosystem. It offers automated policies, compliance reporting and encryption as standard. Azure Backup works better for companies using Microsoft 365 - one invoice, one service contact.
For small businesses, Carbonite, IDrive Business or Acronis True Image Business are worth checking out. The cost starts at £30 per month per computer. Features are fewer, but basic needs will be met.
Red flags for selection: lack of a free trial period, hidden costs when restoring data, poor reviews of the speed of technical support and limits on the number of files restored per day.
Backup is just the beginning of the road to full data protection. The key is a disaster recovery plan that ensures that instead of chaos, we have a controlled rescue when everything goes down.
When the main server suddenly stops working, there is no time to think about what to do first. Therefore, recovery priorities must be set in advance. For example, an accounting system may be more important than a website, and a customer database should be restored faster than a document archive. Mail may need more attention than the HR system.
Creating a priority list with recovery times is key. For example, at one consulting firm, it was determined that mail should be recovered in 30 minutes, CRM in two hours, and the reporting system only the next day. This way everyone knew what to focus on in a crisis situation.
Assigning specific roles is another important step. Who initiates the procedures? Who contacts suppliers? Who informs the team? Typically, the IT manager coordinates activities, the business owner decides on costs, and a designated employee communicates with customers.
A plan for communicating with customers should also be in place. An e-mail template about the temporary unavailability of services, an update on the website and a recording on the answering machine can be invaluable. In a crisis situation, every minute of silence can mean a loss of customer trust.
It is also worth thinking about alternative locations. Can the team work from home? Is it possible to use another office? For example, one law firm rented a co-working office in case of an emergency - for £300 a month they secured peace of mind and business continuity.
A disaster recovery plan is akin to an airplane manual - it must be tested regularly so that it works effectively in stressful situations.
Organizing restore tests every quarter can be key. It's not enough to check that the backup is working - it's worth restoring the actual data to a test machine and making sure the applications are working properly. Often you'll find that some driver, license key or network configuration is missing.
Documentation should be detailed. "Connect backup" is too general an instruction. Details should be added: which cables to connect, what passwords to use, in what order to run services. Write the documentation as if it were to be used by a new employee at three in the morning.
Updating procedures after any change in infrastructure is essential. New server? Update the documentation. New applications? Add them to the plan. Reviewing documents every six months and making ongoing revisions is a practice that keeps your plan up to date.
Training the team is another key element. It's not enough to send out a PDF with procedures. Organize a simulation of an outage - announce that "the server is down" and let the team practice the response. The first simulation may be chaotic, but subsequent simulations will instill more confidence.
The best backup plan is one that works on its own, without human intervention. People leave, forget, take vacations. The system should operate independently of these variables.
Adjust schedules so that they do not interfere with users' work. For example, a full backup on Sunday at 2:00 a.m. and an incremental backup each day at 11:00 p.m. Avoid peak hours and times when business applications are being maintained.
Most tools offer clever scheduling. Veeam can delay backups when the server is overloaded. Acronis, on the other hand, speeds up copying on weekends. It's worth taking advantage of these features rather than sticking to a rigid time frame.
If the backup was successful, nothing needs to be done. But if something went wrong, the alert should immediately go to the administrator's phone. That's how automation should work.
Configure alerts at different levels. Critical: if the main backup failed - SMS, e-mail and IM message. Warning: backup is delayed - email only. Information: backup completed - log entry.
Don't inundate the entire team with notifications. Designate one person in charge, with the option of a replacement for vacations. In smaller companies, this could be the owner and IT administrator.
The backup is done, but is the data usable? Automatic verification is the key. Most professional tools check checksums and try to read random files.
Set up monthly restore tests on a test environment. A random file from the backup must open and work. This is the only way to make sure data will be available in case of a crisis.
Monthly reports to management should include: percentage of successful backups, amount of data stored, time of last restore test. One slide with key metrics is completely sufficient - the board doesn't need technical details.
Integration with ITSM systems allows you to automatically create tickets for backup failures. The administrator receives a ready-made ticket with a description of the problem, instead of searching for information in logs.
Data backup is not just a technical issue, but also a legal obligation. Regulations such as RODO, tax law or industry regulations determine how long and where to store data.
The RODO imposes an obligation to protect personal data from "accidental destruction or loss," which means that backups are a must. However, each copy is additional data processing that needs to be justified and properly secured.
Backups should be encrypted, accessible only to authorized persons, and deleted regularly. It is not acceptable to keep customer data for a decade "just in case."
In accounting, financial documents must be kept for 5 years. In the medical sector, patient records are kept for up to 20 years. Banks, on the other hand, keep transaction data for 10 years.
It is a good idea to set automatic deletion of older backups. The system should automatically delete backups older than 5 years, if that is the retention requirement.
The RODO places restrictions on data transfers outside the EU. For example, if you use Amazon or Google services, which may store data on servers in the US, additional legal protections are required.
When choosing a cloud provider, check its compliance certifications and data center location. Alternatively, you can opt for Polish providers such as OVH or home.pl.
During the audit, it is necessary to provide backup policies, access logs and evidence of regular testing of procedures. Prepare documentation that describes who has access to backups, when, and for how long.
Keeping a record of all backups, along with the dates of their creation and deletion, is crucial during inspections by the DPA or industry audits.
When management asks about investments, two things are often at stake: cost and profitability. To break through budget discussions, backup must be backed by solid financial calculations.
If you're running a small business, a basic NAS can cost anywhere from 3K to 8K. What about a cloud solution? That's an expense starting at PLN 100 per month for 500 GB. On the other hand, advanced systems such as Veeam with infrastructure can range from 20 to 50 thousand a year.
Let's not forget the hidden costs. Backup administration can take 2 to 4 hours per week, which translates into about 15 thousand zlotys per year in salary. Additional costs include electricity for local servers (about 2 to 3 thousand zlotys) and disk replacement every few years, which can mean an additional 30% of the initial investment.
On the other hand, we have potential losses. One day of downtime in a consulting company can mean a loss of 20,000 zlotys in revenue and penalties for project delays. In a restaurant, a lack of a POS system can lead to a loss of 80% of daily turnover.
The cost of data restoration is even more significant. It can take many months to rebuild a customer base, and the loss of design documentation often means having to start work from scratch. For example, at one construction company, the loss of design plans cost 200,000 in designer overtime.
A simple calculation can be key: compare the annual cost of backup with the cost of one day's downtime. If backup costs 15,000 a year and downtime costs 30,000 a day, the investment will pay for itself at the first failure.
Don't forget to emphasize the non-measurable benefits: team peace of mind, customer trust, regulatory compliance. These are arguments that often appeal to business owners more than the numbers themselves.
Long-term budgeting should take into account data growth - typically 20-30% per year - and possible increases in cloud costs. Local backup may have predictable costs, but the cloud sometimes surprises with bills.
Backup and disaster recovery isn't just about costs - it's like an insurance policy for your business. Companies that overlook it often pay a much higher price for downtime and data loss.
What's worth remembering? Start by auditing your data and determining the RTO/RPO for your company. Implement a 3-2-1 strategy, which is the minimum standard for security in 2024. Automation and monitoring are as important as the backups themselves. Without regular restore testing, even the best backup may not be useful.
First, take an inventory of your company's critical data. Verify that your current backup solutions are working properly. Determine a budget and choose a solution that is appropriate for the scale of your business. Set up automatic schedules and alerts. Create a basic disaster recovery plan, taking into account roles and procedures.
Test your data restoration on a test environment. This is a crucial step - without it, backup remains mere theory.
If your company has more than 20 users, your data is spread across several locations, or there are compliance requirements, the project probably requires professional support. Experts can help you avoid costly mistakes and offer solutions tailored to your industry.
Don't wait for a breakdown.Consult your situation with Digital Vantage - We will help you design a backup strategy that will truly protect your business.
💡Tip
Backup AND Disaster Recovery implementation success is 70% change management and 30% technology. Ensure communication, training and buy-in from the team from day one.
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Digital Vantage team is a group of experienced professionals combining expertise in web development, software engineering, DevOps, UX/UI design and digital marketing. Together we carry out projects from concept to implementation - websites, e-commerce stores, dedicated applications and digital strategies. Our team combines years of experience from technology corporations with the flexibility and immediacy of working in a smaller, close-knit structure. We work in agile methodologies, focus on transparent communication and treat each project as if it were our own business. The strength of the team is the diversity of perspectives - from systems architecture and infrastructure, frontend and design, to SEO and content marketing strategy. As a result, the client receives a cohesive solution where technology, aesthetics and business goals go hand in hand.

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