Marketing on the Internet, SEO and Website Optimization, Online Shops, E-commerce
Global and Polish e-commerce statistics and trends 2025 - latest data and market analysis
Global and Polish e-commerce statistics and trends 2025 - latest data and market analysis
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Summary - what do the numbers say?
✔77% of Poles buy online - E-commerce is a key sales channel.
✔BLIK dominates online payments - Speed and convenience are a priority for customers.
✔Shopping cart abandonment is the biggest problem for stores - Free delivery and simple checkouts can change that.
✔Social Commerce and AI are shaping the future of e-commerce - new technologies and trends are worth following.
What does this mean for store owners?
➡Speed, convenience and automation are key elements for success.
➡UX and mobility optimization Increases conversion and customer loyalty.
➡Modern payment methods and social commerce is the future of e-commerce.
Global and Polish e-commerce statistics
- Value of the e-commerce market in Poland
- In 2023, the value of Polish e-commerce will beabout 100 billion zlotys and continues to grow.
- Forecasts indicate that by 2027, the value of the market could exceed140 billion zlotys.
- How many people are buying online?
- 77% of Poles does online shopping at least once a year.
- The average annual growth of e-commerce customers in Poland is5-7%.
- The most popular e-commerce industries
- Fashion - clothing, footwear and accessories (approx.30% of the total market).
- Electronics and household appliances - smartphones, laptops, consumer electronics (approx.20% of the market).
- Home and garden - furniture, decorations (approx.15% of the market).
- Books and multimedia - Growing sales of e-books and audiobooks.
- Main reasons for online shopping
- Lower prices Than in stationary stores -71% of buyers indicates this as the main motivation.
- Convenience and time saving - for63% of customers A key factor is the ability to shop without leaving home.
- Wide range of products -59% of customers appreciates the availability of more options than in stationary stores.
Customer behavior in online stores
- Mobile shopping is becoming a standard
- Over60% of e-commerce transactions takes place on mobile devices.
- Websites that are not mobile-ready even lose30% of potential customers.
- Page load time affects sales
- Pages that take longer to load than3 seconds, they are losing53% of users.
- Faster charging stores generateas much as 20% higher conversion.
- How long do users take to make a purchase decision?
- 70% of customers makes a purchase decision within5 minutes from entering the site.
- 90% of users abandons the purchase if the checkout process is complicated.
Online payments - what do customers prefer?
- The most popular payment methods in Poland
- BLIK - the most common online payment method used by60% of buyers.
- Quick transfers (PayU, Przelewy24, Tpay) - approximately50% of users selects this option.
- Payment by card (Visa, Mastercard) -30% of customers still use credit and debit cards.
- Buy Now, Pay Later (BNPL - Buy Now, Pay Later)
- Deferred payment services such as Klarna, Twisto and PayPo are growing at a rate of25% per year.
- The average value of the basket in BNPL transactions is by40% higher Than in the case of traditional payments.
Basket abandonment - the main causes
The average shopping cart abandonment rate is as high as 70%! This means that 7 out of 10 people who add products to their shopping cart do not complete the purchase.
Main reasons for shopping cart abandonment:
- Delivery costs too high - 55% of customers give up if the shipping cost is too high.
- No favorite payment method - 25% of customers leave the store if they can't find their preferred form of payment.
- Overly complicated purchase process - 21% of users do not complete the transaction if checkout is too long.
- No information on delivery time - 17% of shoppers want to know exactly when they will receive their order.
How to reduce the rate of abandoned shopping carts?
✔ Offer free delivery on a certain order amount.
✔ Shorten the checkout process to1-2 steps.
✔ Ability to pay via BLIK and quick transfers.
✔ Display the exact delivery time before finalizing the purchase.
E-commerce trends for the coming years
- Artificial intelligence (AI) and automation
- Personalizing product recommendations with AI increases sales by as much as30%.
- Chatbots already supportMore than 40% of customer inquiries In e-commerce.
- Selling through social media (Social Commerce)
- Instagram, Facebook and TikTok are becoming new sales platforms.
- TikTok Shop already generates billions of dollars in revenue in Asia and is beginning to grow in Europe.
- Voice shopping and visual search
- Over20% of Google searches is done by voice (e.g., voice assistants).
- Shopping based on image searches (e.g., Google Lens, Pinterest Lens) are gaining popularity.
- Green Commerce (E-commerce)
- 60% of customers prefer brands that useecological packaging and offer zero waste products.
- "Slow fashion" and sustainable products are increasingly popular sales categories.
E-commerce facts and statistics - summary table
| No. | Statistics | Value | Source |
|---|---|---|---|
1️ | Value of the e-commerce market in Poland in 2023. | 100 billion zlotys | Statista, Gemius Report "E-commerce in Poland 2023". |
2️ | The projected value of the e-commerce market in Poland in 2027. | 140 billion zlotys | PwC, "E-commerce Strategy 2023-2027." |
3️ | Percentage of Poles buying online | 77% | Gemius, "E-commerce in Poland 2023". |
4️ | Average annual growth of e-commerce customers | 5-7% | Eurostat, CSO report |
5️ | Fashion industry's contribution to e-commerce | 30% | Euromonitor International, Report 2023 |
6️ | Average rate of abandoned shopping carts | 70% | Baymard Institute, "Cart Abandonment Rate Statistics 2023." |
7️ | Percentage of e-commerce transactions completed on mobile | 60% | Google, "Mobile Shopping Trends 2023." |
8️ | Percentage of customers abandoning purchase by excessive delivery costs | 55% | Statista, "E-commerce Consumer Trends 2023." |
9️ | Pages that take longer than 3 seconds to load lose users | 53% | Google, "Page Speed Benchmark Report". |
10 | Percentage of customers choosing BLIK as their preferred payment method | 60% | NBP, "Polish Digital Payments 2023" report. |
11 | Increase in basket value with deferred payment option (BNPL) | +40% | Klarna, "BNPL Consumer Trends 2023." |
12 | Personalizing product recommendations increases sales | +30% | McKinsey, "Future of Personalization 2023" |
13 | Chatbots already handle a significant proportion of e-commerce queries | 40% | Gartner, "AI in E-commerce 2023". |
14 | More than 20% of Google searches are done by voice | 20% | Google Voice Search Report 2023 |
15 | 60% of customers prefer brands that use eco-friendly packaging | 60% | Nielsen, "Green Consumer Trends 2023." |
Sources
- Statista - Global e-commerce market:Statista
- Gemius - The report "E-commerce in Poland 2023:Gemius
- PwC - The report, "E-commerce Strategy 2023-2027:PwC Poland
- Google - The report "Mobile Shopping Trends 2023:Google Blog
- NBP - National Bank of Poland, Digital Payments Report:National Bank of Poland
- Baymard Institute - "Cart Abandonment Rate Statistics 2023." Baymard Institute
- McKinsey - "Future of Personalization 2023:McKinsey
- Gartner - "AI in E-commerce 2023:Gartner
- Nielsen - "Green Consumer Trends 2023:Nielsen
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About the Author
Konrad Barejko
Your Business Partner, CEO
Experienced technology leader and entrepreneur with over 20 years of experience in the IT industry. Specializes in digital transformation, software product development and building engineering teams. For nearly 15 years, he led B2B teams at a global technology corporation, managing a 40-person team of developers and engineers, multi-million dollar budgets and products deployed at the scale of tens of millions of licenses in EMEA and global markets. Today, as the founder of his own consulting firm, he helps small and medium-sized businesses make smart technology decisions - from website and online store development, to process automation, to comprehensive IT consulting. He combines strategic thinking with a hands-on technical background in web development, DevOps and software architecture. He focuses on a collaborative culture, agile methodologies and solutions that realistically support business growth.
